Loyal Capital Investments
We rebuilt Loyal Capital’s digital presence from a static brochure into a conversion-driven platform. The new site loads in under a second, ranks for high-intent terms across three markets, and pipes qualified leads straight into the partners’ calendars.
Loyal Capital had a tired brochureware site, no measurable inbound, and a partner team spending half their week answering low-intent forms. Their brand needed to read as credible to family offices in three markets, while the funnel needed to qualify hard before anything hit a calendar.
We treated the site as a sales surface, not a content site. Every page is a decision: who you are, what you need, what happens next. Underneath, a typed CMS lets the partners publish in twenty minutes without breaking SEO, and an instrumented booking flow scores leads before they reach the inbox.
They understood our business before they touched the design. Six weeks later we had a site that actually does the qualifying — our partners now only see leads they want to talk to.
Discovery
Week 1Partner interviews, audit of inbound, competitor teardown across 18 firms in DACH + Benelux.
Strategy
Week 2Positioning, messaging hierarchy, IA. Signed off on the partner offsite — one room, one afternoon.
Design
Week 3–4Visual system, key page comps, motion principles. Reviewed live in Figma each Friday.
Build
Week 5Next.js implementation, CMS modelling, accessibility pass at AA, performance budget enforced in CI.
Launch
Week 6Soft launch to existing clients, then DNS cutover. Lead routing rules tuned in the first two weeks of live traffic.